About Louisa

Research, writing and publishing is my life’s work. My 20+ year professional writing career has spanned newspaper journalism, magazine editing, print and broadcast media, digital communications, educational curriculum, marketing strategy, two published books (both memoirs), public speaking, script-writing, ghostwriting, publishing collaborations and every aspect of written and digital communications.
Since navigating the elusive journey of traditional publishing for my two memoirs, I’ve dedicated myself to teaching every aspect of the memoir writing and publishing process for professional writers and authors. I’ve worked with agents and publishers across the world on nonfiction manuscripts and proposals, and I love to teach, write, research and speak on all aspects of story structure and publishing strategy. In the digital era of mediocre content and limitless information, I believe deep work, well-developed narratives and authentic storytelling is more valuable than ever.

The longer version…

I studied Professional Writing & Editing at RMIT after completing a Literature degree at La Trobe University, Melbourne.

After that, I worked at a metropolitan newspaper then went freelance to write for major magazines and newspapers including The Age, The Australian, The Sydney Morning Herald, BODY + SOUL, Elle, Vogue, Cosmopolitan and hundreds more… This was the ultimate creative freedom for me: to write and learn and get published and paid for my original work and ideas – and avoid fluorescently-lit offices.

In 2006 I travelled Australia while freelancing from my laptop and later wrote the travel memoir Love & Other U-Turns on the experience. Bookseller & Publisher called it “engaging” and “Eat, Pray Love meets Tim Winton” (phew!) when it was published.
After the swift decline of print media I retrained in digital communications, working for Channel 9, NOVA FM, Melbourne University and many more organisations producing digital and multimedia content, scripts for evergreen videos, speeches and ghostwritten articles for Academics and CEOs, and a massive amount of digital learning content for some of the early adopters of the e-learning model.

In early 2016, A Letter From Paris appeared in my life. Writing, pitching and selling this book was one of the most difficult, transformational and fulfilling projects of my life.  At certain points it seemed an impossible task: unravel a story that spanned wars, countries and decades on a man (and a time) I never knew into a digestible, readable book. The process of writing this complex memoir / biography is the bedrock of my signature programme which dives into the heart of literary memoir and creative nonfiction: The Art of Memoir.
Since A Letter From Paris was first published in 2018, it’s been re-released on three continents and produced as an audio production. I’ve spoken on podcasts and international media on writing, storytelling and publishing including The ABC, SBS, Radio France, and The BBC World Service. I’ve also been invited as a guest speaker for events and organisations including the Australian Special Air Service Association, Geelong Regional Libraries, Paris to Provence and The Alliance Francaise de Melbourne and Sydney, and dozens of radio and video interviews.

While self-publishing gives writers a (quicker) option, and publishing as an industry is shifting rapidly, my expertise is what’s working now in the traditional book publishing industry. This is the benchmark to which I hold all my written work: Can it stand up to global publication standard? To be a traditionally-published author who reaches bestseller status takes an entire global symphony of production considerations, hierarchies, events and logistical considerations.. and that’s after you’ve mastered the manuscript! I’m determined to give writers the professional guidance around the mindset, structure, systems and processes necessary to succeed in the publishing process that was lacking in both my academic degrees, which I now teach inside THE ART OF MEMOIR.

A well-written true story has the power to transform your perspective on life, make an impact on millions across the world and last beyond you. What could be more powerful than that?