For ambitious writers ready to sell a work of nonfiction and secure literary agency representation in 2024. Learn the BUSINESS of traditional publishing so you can SELL YOUR BOOK > enter your email for info on our next enrolment period.


    You’ve written a non-fiction manuscript (memoir, self-help, how-to, business) – BUT you’re…

    ❌ Getting rejected for ‘lack of platform’

    ❌ Told ‘books on XXX aren’t selling right now’

    ❌ Told that you need a million followers to get an agent

    ❌ Workshopping and critiquing and editing your work so much that you’re starting to hate it

    ❌ Perhaps you HAVE an agent but they ghost you for months on end

    ❌ Losing faith that you will ever crack the traditional publishing industry

      I’m here to tell you: You do NOT need a million (or even a thousand) followers. You need to learn how things actually work in publishing, so you can

      ✅ Get your work seen by the people who matter

      ✅ Successfully pitch a story that will build your platform

      ✅ Grow a literary community of supportive peers

      ✅ Earn money as you polish and perfect your book proposal

      ✅ Build your confidence as a writer so you know when to walk from a bad offer!

      IMAGINE what it will feel like to…

      • See your book stocked at your favourite bookshops around the world…
      • Sign a book deal with a publisher you know will do a beautiful job with your book
      • View the first cover designs and have your breath taken away
      • KNOW your book will have the BEST chance of success being edited, marketed, sold and distributed by those at the top of their game
      • Connect with readers across the world who chanced upon your book because traditional publishing = excellent distribution!

      AND you’ve created a LASTING work of value – and the BEST possible deal for you and your work!
      Let go of the years of doubt and uncertainty, and finally step into the world of being an author. You’ll never lose that title!


          Every famous artist started as an unknown: Let’s get your unique message out to the people who want and need it, I’ll show you how!


            Step-By Step Video Presentations, Q+As and downloadable guides which walk you through…
            ✔️ EXACTLY how traditional book publishing deals work for nonfiction authors (memoir, self-help, creative nonfiction)
            ✔️ What you need to do to POSITION YOURSELF and YOUR BOOK effectively to get agency representation and publishing offers
            ✔️Accelerating your TIMELINE and AMPLIFYING your reach so you achieve this dream in MONTHS – not decades (or never!!)

            World Class Training and Curriculum:

            The strategy taught in this program is not taught ANYWHERE else. I give you the exact process I’ve used myself thousands of times to sell a nonfiction manuscript (whether it’s a book or an article) to a publisher or media of my choosing. With pre-recorded trainings and downloads you can log in and learn how the publishing business works, what to submit when, and get access to behind-the-scenes knowledge so if you’re coming into this programme with nothing published, you will get your first bylines and accelerate your platform (so your book deal can follow next!). I share dozens of recent case studies and examples, and unlike so many programs, I’m teaching something that I’ve mastered. This is my strategy to sell nonfiction. It works.

            Book Proposal Walk-Through and Q+As

            How do you write the marketing section? I’ve reviewed and edited dozens of nonfiction book proposals (that landed traditional deals with Top 5 Publishers!) and I walk you through the important components, common mistakes and I’ve created a templated example from some of the recent proposals I created which got attention from publishers so you can use it to write your own much quicker.

            Templates, Checklists, Spreadsheets, Examples & More.

            Honestly, if I’d had even one of these templates when I pitched my first book I would have saved months of agony. That’s why I’ve curated my top templates, checklists, guides and other tools that I’ve used to sell stories and build my career. These downloads are yours to keep and cover everything from writing your Book Proposal, Author Bio, Query letter and Synopsis to logging your pitches and more. Aside from selling your work, these will save you thousands on workshops and separate courses!

            Query Class bundle [see the query letters that sold my memoir] – $555 to purchase separately
            ✔️See Louisa’s query letters that have resulted in offers of publication for memoir & nonfiction in days, weeks, months!
            ✔️ Receive Louisa’s best template that you can use line-by-line for a query letter that successfully gets response
            ✔️ Learn about the submissions process and what goes into a query [and what to have ready for the NEXT piece]

            Create Your Writer Platform
            Your digital platform is essential to selling anything in 2024 and beyond – and books are no different.

            ✔️Learn the 5 ‘assets’ worth millions in your career – and the professional way to create one (or all) of them from scratch
            ✔️ Use my (free) quick fix while you’re pitching if you don’t yet have a website
            ✔️ Learn digital strategy for personal brands (authors) that drives sales and revenue – created by an expert digital marketing strategist (me!)

            Bonus: Manuscript Finishing School

            If you’re selling a memoir, you’ll love my complete manuscript revision and editing program. This 6-module course takes you step-by-step through the revision process I use to transform a rough draft to a submission-ready manuscript and get the first chapters pitch-ready before sending anything out on submission. I’ve written, edited and consulted on dozens of published manuscripts over the last twenty years and these are the revision steps I take with memoir that sells!
            Includes memoir synopsis guide and template.

            Book of Agents & Publishers

            This current curated list of 100+ Literary Agents & Traditional Publishers across the world who are specifically looking for unagented memoir and non-fiction. Every single contact & submission link has been recently checked by me so you can be certain you’re not pitching to someone who retired five years ago or only reads fiction!

            Bonus: 100+ Outlets & Editors

            Save time looking for potential outlets for a story to build buzz and get your work seen by top agents and editors. When you pay your enrolment in full, you get an up-to-date contact sheet of 100+ potential outlets and editors with the inside scoop on how to pitch them.


            ✔️ Clarify your audience
            ✔️ Perfect your pitch
            ✔️ The business of publishing

            ✔️ Grow a literary community
            ✔️ Polish & perfect your proposal
            ✔️ Build a digital presence

            CHRONOLOGY: Master the art of timing
            ✔️ Follow up the right way
            ✔️ Amplify every published piece
            ✔️ Master your mindset!


              What’s great about working with Louisa is that she can see possibilities for you that you can’t see because you’re too close to it all. She incorporates book publicity and author know-how with online marketing which is a really unique combination. The whole plan was so brilliant. Louisa came up with a GENIUS marketing strategy to promote my upcoming book launch and online business both at the same time.

              Mary Adkins, author of When You Read This, Privilege and Palm Beach

              I love the way you teach. I’m much more confident in my negotiations with my agent since taking The Book Deal Accelerator, I only wish there was a programme like this for fiction!
              Kathy Rampsberger, intuitive life coach & author 

              If you’ve never experienced it before, publishing can seem like an enigma, the sort of industry that’s closed to all but insiders. Louisa knows traditional publishing, both as an author and from the back end where agents, editors and sales teams operate. She has a knack for coming up with new ways to ensure your manuscript gets in front of the right people so you can secure a book deal.

              Carrie Hutchinson, Author, Editor & Ghostwriter

              I have known Louisa for 18 years. She is an amazing writer and interviewer, uncannily perceptive with a gift for nuanced observation. That, blended with her media and publishing industry savviness, makes her formidable.

              Mystic Medusa, astrologer & author of dozens of books

              Your plan was brilliant, and thanks to the simplicity of it all, I got my book to the publisher on time. Thanks Louisa!

              Karina Machado, author of Spirit Sisters, Where Spirits Dwell and Love Never Dies

              I engaged Louisa for a very technical book project at a tight turn around. As well as delivering to the time-frame, Louisa made some suggestions that, when implemented, improved the book and the project as a whole. I then hired her for a further four book projects, and would not hesitate to recommend her work.

              Kelly Exeter, Editor, Ghostwriter & CEO of Swish Publishing

              Louisa is one of those rare writers who is always researching and searching for a better way to do things – her passion for creating online offers that convert is second to none! Louisa reviewed different assets for my online course business and her great eye for detail meant that she not only spotted gaps and inconsistencies, but also made lots of valuable suggestions for improvement.

              Lindy Alexander, The Freelancer’s Year


              • Module 1: Finding a captive audience

              ✔️Learn to identify your audience of MILLIONS
              ✔️ Ensure you know how to reach your audience, engage with them and build confidence in the process!
              ✔️ Move forward with a clear vision of how to reach the masses and PROVE there’s a need for your book!

              • Module 2: How to pitch a story

              You know what made me a successful freelance writer? The same thing that got me a book deal! Learning HOW to pitch a story

              ✔️ Get clear and confident on how to pitch so that it takes you an hour (NOT a month!) to pitch your favourite editors or publications for a successful outcome. You’ll also polish your book synopsis so it aligns with your pitches.

              ✔️ Includes pitch templates, story submission tracker, synopsis & pitch samples, case studies and checklists, and a template for writing your author bio.

              • Module 3: The Art of Following Up!


              ✔️ Learn how and when to follow up & work with editors with real-life case studies, and what to do when they don’t respond!

              ✔️  Master your mindset as you track your submissions in the spreadsheet included in this module.

              • Module 4: Building a literary community

              Relationships are everything and the book world is no different.

              While you may think you don’t have any ‘connections’ I’ll show you exactly how to find your literary community and nourish these relationships so that you can grow and be supported as you build your writing career.

              ✔️ Includes training on engagement practises in social media.

              • Module 5: Amplifying every published piece

              It’s not enough to get published, you need to be your own best marketer and AMPLIFY one piece so that it reaches the masses

              ✔️ Knowing what to do before, on the day and straight after a piece is published is one of the most important elements of securing your book deal.

              ✔️ Learn what to do if an agent or editor contacts you after your piece is published and how to contact them

              ✔️ Amplify the reach of every single published article whether it’s a blog or a feature for the New York Times

              • Module 6: Your book proposal

              Learn the key components of a nonfiction book proposal that will stand out to the Publisher’s sales team – includes a fictionalised (for copyright reasons) book proposal broken down with examples of the necessary sections.

              ✔️ Use the step-by-step breakdowns in the guide to finish your proposal and watch the masterclasses to learn what goes where and answer your questions.

              ✔️ Includes a proposal template and guide, as well as templates for your query, synopsis and author bio


              • Module 7: Agents, Editors, Publishers & Your Best Deal


              ✔️ Learn how to spot a great agent from a fake and what a red flag looks like with an offer of representation. Learn who does what in a publishing house and the behind-the-scenes structure of the path to publication when your manuscript is taken on.
              ✔️ Know how book deals work, how much you can expect to get and when, and what you will need to ask at every stage of the ‘deal’. Learn when to walk away and why the advance is not the only thing to consider when you’re offered a book deal.

              • Module 8: Reframing rejection & building resilience

              Let’s be clear: If you’re not getting rejected, you’re not making progress.
              ✔️ Learn the process to reframe your mindset around rejection so you can grow rather than shrink from the event

              ✔️ Maximise the growth from every single rejection so that it takes less time to lead you to a breakthrough

              • Module 9: From Messy Middle to clean finish

              The Messy Middle is the point in the publishing process when you’re most likely to sabotage your success.

              ✔️ Learn to maintain momentum and lead yourself through the messy middle like a Professional

              ✔️ Maintain motivation & a positive mindset from coaching yourself through this process

              THIS IS FOR YOU…

              ✅ You’re determined to get a traditional publishing book deal & secure agency representation in a way that serves your career in the long-term!

              ✅ You’re courageous, ready, committed and take responsibility for your life and your success

              ✅ You’re ready to take action

              ✅ You’ve written a non-fiction book draft (memoir, self-help, business…etc.)

              ✅ You’re willing to get uncomfortable and grow to this new version of you!

              THIS IS NOT FOR YOU…

              ❌ You’re thinking of self-publishing

              ❌ You want to keep finessing your manuscript or get editorial critiques on your writing (not the sales documents)

              ❌ You’re stuck in a story where book deals are for other people and you refuse to get visible online

              ❌ You’ve written a fiction draft

              ❌ You don’t have more than a basic grasp of grammar & punctuation (you do need to be able to write!)

              Hey, I’m Louisa

              I’ve been writing, editing, teaching, coaching, publishing in print and digital media for over 20 years.

              What you may not know, is that a little over 5 years ago, after I’d already had a book published..I was determined to sign the book deal for my second book before I wrote the manuscript and in a much smoother time frame. I developed a system and a strategy and it empowered me to get the best deal possible for my book in just 8 months. I can show you what to do, too.

              There’s nothing as fulfilling as seeing your creative work make a global impact and feel yourself rising to your potential.  The traditional publishing industry is tricky & cut-throat, but with support and guidance and the education to make better decisions for your career, you can succeed at an accelerated pace!


              • Will you introduce me to an agent or publisher as part of the program? 

                No. There are thousands of agents and publishers ready for you, I’m going to show you where they are, what to ask, how to trust yourself and make the best decision for your long-term financial and creative success.

              • How long is program access?

                You get lifetime access to the digital modules including any future updates and upgrades and live workshops I add!

              • What if I’m not sure whether I want to self-publish or not?

                This is a specific program for writers who want to be traditionally-published authors. The strategy is VERY different for self-publishing, which is not something I teach.

              • Should I join The Book Deal Accelerator if I am trying to sell a fiction novel? 

                No. Nonfiction book sales differ vastly from fiction –  so don’t join this program if you are trying to sell a novel or a screenplay or a fiction or anything that is not a nonfiction manuscript.

              • “I’ve had an offer already from an agent / publisher / editor…do I still need this program?”

                The traditional publishing industry can be brutal to first-time authors, and there’s so much to learn. Even if you have started liaising with a publisher / agent / editor this program is going to ensure you don’t fall into the common traps for first-time authors and that you get the best possible deal (and biggest success) for your work.