In 2023, nonfiction writers reach their readers in very different ways to just 20 or 30 years ago. It’s now common to reach complete strangers who are searching for our work, through our online presence… whether it’s:
⭐ An instagram post…
⭐ Your website…
⭐ An article or essay in an online publication
⭐ An email list
⭐ A You-Tube video
⭐ A guest post on someone’s blog (or your own!)
The internet has changed the world for creatives like you and me – you can now IMMEDIATELY reach people ACTIVELY searching for your expertise – and a professional reputation which once would have taken years to build, can now (literally) amplify in minutes.
Not-so-long-ago you needed to already have an agent and decades of writing experience to reach traditional publishers, just like you needed a physical shop to sell goods and services. But in the late 1990s with the advance of the internet, a new term sprouted up in nonfiction publishing: author platform. Agents and editors wanted to see how a potential author was placed to reach their target audience from their own network and connections. But having a platform is not just necessary to get a book deal. You can’t sell anything in this current era unless you have SOME kind of digital presence. Your writer’s platform is the sum total of your network, connections and visibility online.
And the BEST news is that a writer who creates a strategic online platform can skip the queue to a book deal and sell more of their work!
I did it – and you can, too.
INTRODUCING…CREATE YOUR WRITER PLATFORM
A step-by-step digital program that gives writers the strategy to sell their work online!
Create your Writer Platform shows you the simple steps you need to take to set up an effective online presence to sell more of your work. In Create Your Writer Platform I teach you the strategy behind each of these important digital ‘assets’, and how to set each one up effectively:
1: Your writer website
2: Your social media presence
3: A blog
4: An email newsletter
5: I also give you some basic training on Search Engine Optimisation (AKA how to get seen on google!)
If all of this is overwhelming to you, I understand. The strategies I teach can be implemented in a day or a week so you can start building your confidence and making sales ASAP.
IF YOU’RE LIKE MANY WRITERS I SPEAK TO, YOU WRONGLY ASSUME…
‘Platform’ means millions of followers on social media
Platform is going to take a lot of time, money and / or tech know-how
Their website or social channels are set up just fine, thank you (when actually, they’re not)
Having a big platform means spending all of your time online. But while it may take a few weeks to get things organised, once you set these ‘assets’ up correctly, it means you reach more people in far less time!
THE TRUTH IS, EVERY NONFICTION WRITER WHO WANTS TO SELL THEIR WORK NEEDS AN ONLINE PLATFORM
But it doesn’t need to be complicated! The first place ANYONE looks for information in 2022 is Google. By strategically creating your writer platform, you position yourself well with potential publishers, AND get found by those who want your expertise with a few simple tweaks online!
Wouldn’t it be wonderful if someone searched for help for the EXACT thing that you love to write about, and YOU were the first person who came up? This is all possible when you have an effective writer platform!
You don’t want to send an editor, a publisher or potential paying client to a poorly-presented website. People make decisions within a nanosecond of viewing your site or your social channels, make sure you’re presenting yourself in the best possible light!
🌟 The quick fix (which costs zero dollars) to look professional on google while you’re getting your website set up
🌟 The basics of Google so that whether you’re selling a writing service, a manuscript, a digital product, coaching or anything else – you’re reaching people who want to buy what you offer!
🌟 How to save thousands on advertising (and lop years off your publishing timeline) by learning effective online engagement strategies to build an online audience that don’t cost a cent
🌟 How to position yourself professionally as a writer online, EVEN if you’ve never been published!
🌟 Why blogging is ‘still a thing’ in 2022 and how to set up an SEO-optimised blog step-by-step (templates and checklists from my own process included!)
Whether you’re writing a memoir or any other type of nonfiction, having an effective online writer’s platform is absolutely essential if you want to get published. AND – everything you learn in Create Your Writer Platform will help you to sell more copies of your book when it IS published! Why? Because a great platform amplifies your reach to a bigger audience of people who WANT your specific niche!
If you’re done ‘shouting into the void’ with your blogs, your website or your social media channels or only having engagement from family and friends, then this is for you.
Louisa can see possibilities for you that you can’t see because you’re too close to it all. She incorporates book publicity and author know-how with online marketing which is a really unique combination. The whole plan was so brilliant. Louisa came up with a GENIUS marketing strategy to promote my upcoming book launch and online business both at the same time.
Mary Adkins, HarperCollins author
If you’ve never experienced it before, publishing can seem like an enigma, the sort of industry that’s closed to all but insiders. Louisa knows traditional publishing, both as an author and from the back end where agents, editors and sales teams operate. She has a knack for coming up with new ways to ensure your manuscript gets in front of the right people. Carrie Hutchinson, award-winning travel writer, ghostwriter & editor
Louisa was a fabulous editorial support, and she’s direct and coherent in the advice she offers which has been honed by her years of experience…. Eleanor Jackson, poet, author, board chair of Peril magazine & the Stella prize for women writers
A DIGITAL STRATEGY CREATED SPECIFICALLY FOR NONFICTION WRITERS WHO WANT TO SELL THEIR WORK
I’ve worked for 7 and 8 figure online businesses and I’ve sold multiple books, stories, products and services online with this strategy. AND, because I currently run an online business and still write nonfiction, you can be sure the best practise steps I teach you are up-to-date in a rapidly-evolving digital landscape.
CREATE YOUR WRITER PLATFORM VIDEO TRAININGS Value: $2000
Included are over 6 hours of masterclasses, strategically created to simplify the process of setting up the 5 assets that comprise your writer platform. Because these are pre-recorded, you can log in and learn any time you please! You also receive any updates I make to the programme. I just added two new classes in October 2022!
DIGITAL PLATFORM Q+A CALL REPLAY
In this Q+A call you can watch and learn as i review writer’s websites and social media assets, answering common questions and sharing quick fixes. As a digital strategist who’s supported bestselling authors and multi-million dollar businesses on their marketing, you’ll learn a lot from this call.
MY BEST TEMPLATES & CHECKLISTS to save you time!
It can be so hard to write effectively about ourselves (!), and digital copywriting is VERY different to print media, which is why I’ve included my best templates for your digital bio, copy outlines for blog posts, website checklists, email subject lines and more.
PRIVATE, MEMBER-ONLY ACCESS
Share your wins inside the course portal and ask questions as you implement the trainings! There are also bonus trainings included, and lifetime access to the course membership site.
CREATE YOUR WRITER PLATFORM IS A DIGITAL PROGRAM
6+ hours of pre-recorded masterclasses so you can watch & learn whenever you desire
Downloads, Checklists & Templates to save you time
Q+A Call Replay
Private, Client-only Membership Site
Lifetime access to the program (& any updates I make to the material!)
Your investment: $495 $395 during this special promotion!
An essay, article or paid blog post = $500 – $2000 Just ONE of the tweaks I teach you could see you successfully selling an article or essay!
A nonfiction book advance = $5000 to $300 000 To sell your nonfiction book to a traditional publisher, you NEED a platform. Book advances vary from 4 to 6 figures and the price goes up depending on particulars of your platform. Learn what publishers look for in ‘platform’ (it’s not millions of followers, I promise!) to and position yourself for success.
Network and Connections = Priceless Every good thing that’s happened in my career in the last 10 years has come from relationships I built online. There’s nothing like finding your like-minded people, and this is what happens naturally when you create a writer platform in line with YOUR authentic personality and expertise!
Brand and affiliate partnerships = $1-300K Brands, personalities and commercial entities pay big bucks to affiliates and sponsors. While I don’t teach you these advanced online business strategies in Create Your Writer Platform, if you’re a member of any kind of partnership program, you’ll make more sales from more traffic to your website.
I engaged Louisa on a very complicated and technical book project. She not only delivered on the promised turnaround, she identified and noted a few issues that were beyond the scope of what I engaged her for. Issues that, once corrected, significantly improved the quality of the book. I’ve since engaged her for four further book projects. Thank you Louisa! Kelly Exeter, CEO of Swish Publishing
Louisa is not only a great writer, she really understands all the other aspects of online business (the big important things as well as the subtle nuances a lot of people miss!) and incorporates that into her work too. So you get way more than “just good copy!” Nina Christian, CEO of award-winning marketing company Braveda
I wouldn’t be here if it weren’t for your expert guidance at the very start of my journey. Thank you so much Louisa Anita East, cosmetician & bestselling author of Beautiful Unique Faces
You write nonfiction and you want to get a book deal or sell more articles and essays
You’re willing to get visible online and use your real name
You’re ambitious and desire new levels of success in your creative career
You’re an implementer and ready to take action (no strategy works if you don’t implement!)
This is for every nonfiction writer who wants to reach a wider audience and sell their work. You may or may not already have a website, or a social media presence, or a blog, or an email list – I’ll teach you how to assess what’s working and how to fix it if it’s not!
THIS IS NOT FOR YOU…
You want to remain anonymous, use a fake name or keep hiding
You’re not writing for publication
You’re trying to sell a fiction novel (these strategies are specifically for nonfiction writers. Fiction is a very different strategy).
You’re looking for a course on instagram reels or Facebook ads or some other trend of the social media algorithm. What I focus on is a foundational strategy that ANYONE can use to get visible online, you can add the bells and whistles later.
You absolutely loathe the internet, only write by hand &/or don’t believe in the value of a digital presence
When does Create Your Writer Platform start and finish? This is a digital program and everything has been pre-recorded and uploaded to the online learning platform so you can start as soon as you like! You have lifetime access to this digital program.
Do you offer refunds? No. This is a digital product (you get access to all the material straight away), so there are no refunds. Read the refund policy here.
LOUISA DEASEY IS A BESTSELLING AUTHOR & DIGITAL STRATEGIST
Louisa Deasey studied Professional Writing & Editing at Royal Melbourne Institute of Technology followed by a Copywriting intensive at the University of Melbourne. Soon after graduation, Louisa started writing health, business and psychology features for major magazines and newspapers including The Age, The Australian, The Sydney Morning Herald, Elle, Vogue, Cosmopolitan and many more, becoming one of the most successful lifestyle journalists in Australia. Her first book was published by Allen & Unwin and nominated for two awards, and her second book, published by Scribe, has been a bestseller on multiple continents and released as an audio production from Blackstone.
In 20+ years in major print and online media, Louisa’s work has spanned media consulting, digital marketing & strategy for 7-figure businesses, brands and major media organisations. Louisa combines media, publishing and journalism expertise with a passion for self-development and the digital world.