THE SUSTAINABLE CREATIVE

A 3 month business coaching intensive for freelancers ready for a sustainable and fulfilling online business! 

BOOK A CLARITY CALL

Why do some writers launch their first nonfiction book into the world to enormous acclaim – going into reprints, selling further books to agents and publishers, creating lucrative author brands and reaching the masses…

Where other writers (who have worked JUST as hard on their craft) have a small launch, get stocked in a few bookshops for the first few months before the book disappears from sight, never to hear from their agent (or publisher) again…?

MOST WRITERS WRONGLY ASSUME…

  • Successful authors are just really well-connected

  • Bestselling authors got more marketing push from their publisher

  • Successful authors sell books from getting the right reviews

  • Bestselling authors “just got lucky”

THE TRUTH ABOUT BECOMING A BESTSELLING AUTHOR

It’s about having a simple marketing strategy in the lead-up to publication, getting visible to leverage your precious launch phase and harnessing the online world for sustainable long-term success.

BESTSELLER & BEYOND

Is a 1:1 coaching program for nonfiction writers using a book launch to set themselves up for a new level of success: A bestselling book, a lucrative online business and beyond!

BOOK A CHAT WITH LOUISA HERE

The 6-12 months before your first book launch is nerve-wracking and exciting. You feel like a rocket about to take off, and it’s a strange and uncertain time.

BEFORE MY FIRST BOOK CAME OUT, I DIDN’T KNOW ANY BETTER, SO I…

  1. Felt nervous & uncertain, hoping people would buy my book & feeling powerless to control the outcome
  2. Pitched media like a novice all over again, unsure how to use my book deal to uplevel my career
  3. Hoped for a review by a big-name publication (& wasted time & money posting my precious author copies) because i heard that’s what influenced sales
  4. Paid thousands for a fancy launch event, only to run out of stock ten minutes in!
  5. Missed out on a huge media appearance because the stars of Twilight came to town that day (?!)
  6. Felt disappointed and disempowered after the initial launch because my book was no longer on the new release shelf – how could I continue to drive sales and momentum to this book which took so much to birth?

WITH MY SECOND BOOK, I KNEW SO MUCH MORE! AND THIS IS THE ALTERNATIVE I’M OFFERING YOU:

  1. Learn to build an author brand to sell more books (many before it’s even published!) from a place of confidence and empowerment, not fear and desperation.
  2. Create lucrative digital assets from your message and expertise,  so that the right people come to YOU on various channels (many before the book was even out!) and you have a captive audience ready to organically share the message (no wasted money on advertising or fancy book parties)
  3. Get visible online to attract, invite and accelerate the RIGHT opportunities which actually move the needle on book sales and polish your media skills to be better ‘talent’ for potential interviewers
  4. Learn skills to market your book online with a savvy pre-sale offer, which is actually the quickest way to hit the bestseller list (& great publicity on its own!)
  5. Switch anxiety for excitement, uplevelling all areas of your life and build multiple streams of income in an aligned & creative way!
  6. Sell more copies in the first week of publication than my first book sold in eight years!
APPLY HERE

EXCITED YET? I AM!

Over our work together, you’ll transform into a confident & sought-after author who is an ASSET to publishers, agents & more. You’ll also build a lucrative author brand with creative offers which build your audience and multiple streams of income!

WRITER, IT’S TIME TO LEVEL UP

1: FIRST, WE’LL SET UP THE FOUNDATIONS OF YOUR AUTHOR BRAND

Your author brand is so much more than your website or your instagram grid. It’s knowing who you are on a very deep level and it’s important that we get clear on your brand from the very start so that everything you build to make your book a bestseller feels aligned and just ‘clicks’ with your core values!

2: NEXT, YOU’RE GOING TO SET UP ONLINE OFFERS

The book to business framework will help you craft lucrative offers for your audience that are aligned with your author brand. I’m going to guide you through setting up a pre-order strategy and a paid offer you can launch at publication time, so that you can sell more books and have multiple streams of income and audience generation as soon as your book hits the shops!

3: THEN, WE’RE GOING TO SET UP YOUR PUBLICITY & MARKETING ASSETS 

Part of being confident with your launch is knowing what to expect from the publicity & marketing timeline so you can maximise any marketing your publishers do (tip: expect very little, publishers create books – they are promoting dozens of books at the same time as yours). I’m going to help you create an author talk, a book trailer and more.

4: THEN, WE’RE GOING TO PERFECT YOUR MEDIA, MESSAGING & PUBLIC RELATIONS

Amplify the reach of every single podcast, interview or blog post, and learn to pitch your story in your evergreen content marketing to keep bringing people to your books (& your website) long after launch day.

5: PLAN A BEAUTIFUL BOOK LAUNCH TO REMEMBER FOREVER

Publication date is such a peak life experience – let’s ensure yours is amazing by pre-planning and knowing what to expect from each element of the launch calendar. Liaise effectively with your publishers, your agent, your marketing and publicity people and navigate the high stakes of a big book launch with support and clarity.

6: NEXT WE’LL TAKE YOU FROM LAUNCH TO BESTSELLER & BEYOND

I’m not letting you go until you have some future planning set up: to build your business beyond the book, to market your book in a sustainable evergreen way, and to know what to do in the months and years post-publication day! Some authors become million+ copy international bestsellers months and years after publication date – this is because of the strategies I’ll teach you here.

This is my signature process for a bestselling nonfiction book launch and building an aligned online business — and you’ll be guided through the entire thing inside Bestseller & Beyond.
LET’S CHAT!

6 STEPS, 6 MONTHS – RESULTS TO LAST A LIFETIME.

Your book deal is a big deal. Let’s get you set for success not just on launch day – but beyond!

BOOK A CLARITY CHAT HERE

CLIENT TESTIMONIALS

Louisa can see possibilities for you that you can’t see because you’re too close to it all. She incorporates book publicity and author know-how with online marketing which is a really unique combination. The whole plan was so brilliant. Louisa came up with a GENIUS marketing strategy to promote my upcoming book launch and online business both at the same time.
Mary Adkins, HarperCollins author

“Louisa knows what is shifting and changing in the digital world RIGHT now, she’s thorough, and doesn’t miss a detail. So, if I ask her what she thinks of an offer I know she’ll be considering every aspect of it – the messaging, the context, the strategy – within a global business context. We’ve been masterminding for over a year now, and in that time I’ve grown my business beyond 7 figures.”
Hilary Silver, women’s empowerment coach

What’s unique about Louisa is that she always has her finger on the pulse when it comes to the latest and most effective online business and marketing strategies. She’s an incredible listener and really took the time to understand me and my business – she has this ability to zoom out and see the gaps in my business and fill them in. This year I’ve restructured my business model and Louisa has helped me to shift focus; I’m now generating more income than before with less amount of work. She’s been a huge support in my business and I couldn’t recommend her enough to anyone navigating the online business space.
Martha May Ronson, Online business coach for Artists

I have known Louisa for 18 years. She is an amazing writer and interviewer, uncannily perceptive with a gift for nuanced observation. That, blended with her media and publishing industry savviness, makes her formidable.
Mystic Medusa, author & online entrepreneur

If you’ve never experienced it before, publishing can seem like an enigma, the sort of industry that’s closed to all but insiders. Louisa knows traditional publishing, both as an author and from the back end where agents, editors and sales teams operate. She has a knack for coming up with new ways to ensure your manuscript gets in front of the right people.
Carrie Hutchinson, award-winning travel writer, ghostwriter & editor

Louisa was a fabulous editorial support, and she’s direct and coherent in the advice she offers which has been honed by her years of experience….
Eleanor Jackson, poet, author, board chair of Peril magazine & the Stella prize for women writers

APPLY HERE

WHAT YOU RECEIVE WHEN YOU JOIN BESTSELLER & BEYOND WITH LOUISA DEASEY
Louisa Deasey zoom calls

1X kick-off 90 minute deep dive followed by 11 X 60 MINUTE COACHING CALLS WITH LOUISA DEASEY
Value $12 000

I know how important personal attention and direct feedback is to accelerate your progress. This is why we will meet on zoom to really pinpoint what’s holding you back and move things around for you! You can get me to review your strategy, plan your launch, elevate your brand, or nip some mindset gremlins in the bud! I know exactly what it takes to move from writer to bestselling author & I’ll be there with you to support this huge identity shift – AND having worked for 7-figure entrepreneurs I can give you laser feedback on your online business plans.

Louisa Deasey zoom calls

BESTSELLER & BEYOND DIGITAL PROGRAM
Value $15 000

What’s different about Bestseller & Beyond to general book or business coaching? The digital program you get as a client has 6 deep-dive modules on every aspect of building a bestselling launch & a starting a lucrative online business. Figuring out your brand story? There’s a training for that. Putting out your pre-sale offer? There’s a training for that. Launching a program? There’s a training for that too. With over 30 hours of content on literally everything you need to build a bestselling author brand and business you don’t need to worry about when to do what (I’ve sequenced the program very intentionally). And they’re pre-recorded, so you can come to your coaching calls having advanced in our time apart. Log in and learn anytime your heart desires.

Louisa Deasey zoom calls

3 X MEDIA ASSET REVIEWS
Value $6 000

Personalized feedback on your copy and messaging quickens your growth as it’s hard (nigh impossible) to see our own work objectively! That’s why every single one of my private coaching clients gets 3 pieces of work personally reviewed. As a messaging expert who’s supported bestselling authors and multi-million dollar coaches on their marketing, I will give you bespoke feedback on launch content such as your website, pre-sale offer, book trailer or trademark talk.

YOU ALSO RECEIVE THESE BONUSES
Yes, you’ll be spoilt!
Louisa Deasey zoom calls

VOXER SUPPORT
Value $10 000

Sometimes a question or dilemma will pop up in-between our coaching sessions and you’ll need that extra back-pocket support. Voxer is great because you can listen in your own time, and record across time-zones – without waking anyone up!

Louisa Deasey zoom calls

MILESTONE GIFTS

I know how nerve-wracking this whole journey can be and how much work it takes to put yourself out there and get visible. Sometimes you need a little pick-me-up from someone who knows what you’re going through!

BESTSELLER & BEYOND IS A 6 MONTH PROGRAM
  • 1 X 90 Minute deep-dive onboarding session after which Louisa maps out your 6 month custom strategy

  • 11 X 60 minute laser coaching sessions with Louisa

  • Bestseller & Beyond digital program

  • 3 X Media Asset reviews

  • Templates, trainings, checklists, video downloads and more

  • Voxer access with Louisa

  • Surprise gift

Your investment: 
$3000 USD/month for 6 months
or pay in full $15K USD
PIF BONUS:
Podcast research & pitching service for post-publication marketing

LET’S CHAT! BOOK A CALL WITH LOUISA HERE

You might be about to close your laptop over a 5 figure investment if this is the first time you’ve hired a business or marketing coach — and that’s normal! This is a big, far-reaching decision.

Here’s how I look at it: If our work together means you sell out your first print run (#reprints! #bestseller!) & launch your signature online offer (which might be 5, 10 or 15K in itself), you’ll make your money back. But this takes guts and bravery and the willingness to do the work.

I also want you to consider the price of NOT taking action, also known as ‘opportunity cost’ in investment circles.  If you don’t leverage this precious pre-launch phase before your book comes out, you can miss SO MANY momentous opportunities that only come when you’re adequately prepared for publication with an online offer ready to launch. You can launch a business any time you want, but the media and attention on you around publication date will amplify all the work you put in with a digital business before-hand!

You could also do this in bits and pieces, such as hire a separate book publicist OR separate PR person who will charge $5000 just to pitch you to a podcast or two, and they won’t be considering your brand and your author business as a whole. When we work together on this level, I coach you on your mindset, your writing, your business, marketing and media, and your talents and your unique personality as a whole. Together, we chart a path that is tailored to your highest potential –  and because it’s all working together we move fast and each piece is amplified!

LET’S CHAT!

CLIENT TESTIMONIALS

I engaged Louisa on a very complicated and technical book project. She not only delivered on the promised turnaround, she identified and noted a few issues that were beyond the scope of what I engaged her for. Issues that, once corrected, significantly improved the quality of the book. I’ve since engaged her for three further book projects. Thank you Louisa!
Kelly Exeter, CEO of Swish Publishing

Louisa is not only a great writer, she really understands all the other aspects of online business (the big important things as well as the subtle nuances a lot of people miss!) and incorporates that into her work too. So you get way more than “just good copy!”
Nina Christian, CEO of award-winning marketing company Braveda

I wouldn’t be here if it weren’t for your expert guidance at the very start of my journey. Thank you so much Louisa
Anita East, cosmetician & bestselling author of Beautiful Unique Faces

Thanks to your word wizardry and press material, I’ve just been invited to give a TedX talk! Love your work, Louisa.
Annalise Jennings, award-winning thought leader & CEO of Dynamic Exchange

I’ll never forget you simplifying my deadline for me when I was completely overwhelmed. Thanks to your brilliant plan, I got my first book to the publishers on time! 
Karina Machado, Hachette author & Who columnist

I really want to say thank you again for your fabulous guidance, reflecting on the year, doing your program was a major highlight… I’d highly recommend anyone to do your 90 Day Memoir program, there is loads and loads of valuable conetnt, from practical tools to broad stroke thinking…my relationship with my writing has transformed as a result, and I’ve been chipping away for 7 years!
Lani Theresa Rose, Writer

In the year she spent working for us, Louisa increased followings on our social media channels by 500%, and wrote such engaging marketing emails to promote our events that of the 50+ events we held that year, almost all were booked to capacity! Louisa also gained TV and print media coverage for our academics and experts in the Faculty and coached them expertly before each appearance. Louisa is an incredibly fast writer and quick to absorb the ‘story’ in an event, often scripting speeches for academics at the last minute and live-tweeting from events on obscure topics to increase engagement.
Philippa Knack, Events Manager, Melbourne School of Design

LET’S CHAT!

Are we a fit to work together?
  • You have a nonfiction book coming out in 3/9/12+ months (memoir, self-help, business, how-to, etc!)

  • You’re willing to get visible online (this is absolutely crucial!)

  • You’re ambitious and desire new levels of success in your career (a bestseller, to write more books, an online business, all three!)

  • You’re an implementer and ready to take action (I’m the catalyst, but you need to do the work!)

  • You’re in a good place physically and financially – this work takes energy and you may need to upgrade your website or book a professional photo shoot, so please don’t apply if this would place you in severe hardship!

  • You’re a passionate, creative go-getter with dreams and visions you can’t wait to share – you just need the strategy, guidance and support to get there. You may already have an online business offer (in which case, we’ll align it with your book or add some upgrades) OR you may not even have an email list. I can work with both – as long as you’re motivated!

LET’S CHAT!

CLIENT TESTIMONIALS

Louisa Deasey is the real deal. She’ll save you time and offer solid lessons and inspiration in the memoir journey. The mindset techniques in her programs are fantastic, and I return to the lessons again and again. Writers would do well to chance upon your program sooner than later! I will never write a book again the way I did before, I’ll follow Louisa’s steps from the start…
Alice Lundy, writer

Louisa is one of those rare writers who is always researching and searching for a better way to do things – her passion for creating online offers that convert is second to none! Louisa reviewed different assets for my online course business and her great eye for detail meant that she not only spotted gaps and inconsistencies, but also made lots of valuable suggestions for improvement.
Lindy Alexander, The Freelancer’s Year

I’m happy to report that I’ve completed my first draft!!! I’ve completed the 12 phases of the Hero’s Journey and the 30 day journaling which I LOVED!
Using the Hero Journey’s framework has been eye-opening and revealing. Thank you!!

Susana Frioni, speaker, writer & coach

Thank you for your encouragement, expertise and for pouring kerosene on my tiny aims. I finished my memoir in the first week, instead of the last week. Then, somehow, I reviewed all 20 chapters and reduced 1M+ words to a mere 285K. AND I have a hook, plot points outline/table, query and synopsis. I told my son how you changed my paradigm on what was possible and I will never forget it. Merci, Louisa!
Carolyn Barnabo, Writer

Thank you for your expertise. With other programs I’ve been a little left behind because I didn’t know the basics. I didn’t need to worry because you cover everything!
Kate Morell, Writer

Your course is such a gift. I’m learning so much about writing, story structure and most importantly about myself. I love the exploration of my story and am walking into further healing as I write. I have been inspired, stretched and challenged by your course. You truly are with us every step of the way – you’ve done an amazing job of making things clear for a newbie such as myself, I am being transformed from your hard work.
Kem Stickl, Writer

If i hadn’t rejigged a few of the chapters and thus, my chapter summaries, I don’t think the narrative would feel as cohesive as it feels now. And that’s all due to 90 Day Memoir! I’ve just received an email to say that my essay won the non-fiction category and will be published… thank you SO much for your feedback which helped me refine it.
Tash Agafonoff, Writer

I recommend Louisa Deasey as an asset to any team or organisation. I hired her as a copywriter for a large digital redevelopment project and she was professional, thorough,  and so efficient… Louisa produced an enormous amount of quality work in a short time-frame which meant we could deliver to a deadline many in the organisation though impossible.
Lee Jones, CEO, Heartburst

Louisa’s strategic advice helped me grow my instagram by 200% and get the message out about my packages to new clients. She’s an asset to anyone trying to grow their business online.
Carmen Paff, coach & healer

LET’S CHAT!
LOUISA DEASEY IS A BESTSELLING AUTHOR & DIGITAL STRATEGIST

Louisa Deasey studied Professional Writing & Editing at Royal Melbourne Institute of Technology followed by a Copywriting intensive at the University of Melbourne. Soon after graduation, Louisa started writing health, business and psychology features for major magazines and newspapers including The Age, The Australian, The Sydney Morning Herald, Elle, Vogue, Cosmopolitan and many more, becoming one of the most successful lifestyle journalists in Australia. Her first book was published by Allen & Unwin and nominated for two awards, and her second book, published by Scribe, has been a bestseller on multiple continents and released as an audio production from Blackstone.
In 20+ years in major print and online media, Louisa’s work has spanned media consulting, digital marketing & strategy for 7-figure businesses, brands and major media organisations.  Louisa combines media, publishing and journalism expertise with a passion for self-development and the digital world.

If you have a question that’s not answered here, please send us an email at hello at louisadeasey dot com.