The Art of Memoir

with Louisa Deasey

Write and revise a compelling book-length true story for the prestigious traditional book publishing industry with an author’s start-to-finish process.

A 6 month adventure to take your personal story from memory to finished memoir manuscript…


What you receive today when you join today:

  • 6X Monthly Group Story Coaching Calls led by Louisa

  • 10 course start-to-finish curriculum

  • Bonus email content, student success survey & 6 months of check-ins to keep you on track

  • Private member platform where you can access the material anywhere, anytime (& ask questions as you implement the material)

  • 1:1 Milestone Celebration call with Louisa when you reach your deadline

  • Templates, guides, cheatsheets, checklists, case studies and examples from multiple bestselling memoirs in different categories

  • 2 years’ access to the full curriculum including any updates

Louisa Deasey zoom calls
6 months of email support & a 1:1 milestone call with Louisa [$4000 value]

Each student inside The Art of Memoir receives extra support via bonus weekly email content, student surveys and checkins. Talking to someone about the process when you’ve met your goal is a reward in itself, so even when you join the Art of Memoir self-study, you can book a 1:1 milestone call with Louisa once you meet your chosen deadline! Every student is expected to choose their deadline [use the lessons in Foundations for Success to do this!] and fill in their success forms inside the course platform upon joining the programme.

Louisa Deasey zoom calls
Private Online Member Platform & Community [valued at $5000]

The programme is hosted inside a private member platform (not facebook!), where you can ask questions and share insights as you work through the trainings and implement the material. Louisa is very ‘hands on’ inside this community, so you can be sure if you have a question about any piece of the curriculum, you’ll get an answer. You can also rest assured that your comments are only seen by other members of the community who are also dedicated memoir students.

Louisa Deasey zoom calls
6 X Monthly Group Q+A Coaching Calls led by Louisa [valued at $12 000]

Each month, Louisa hosts a coaching call inside the member platform where students can pre-submit questions (or just turn up) and get clear, action-based coaching on their story and gain an insights into what it takes to succeed as a memoir author. This is one of the most valuable pieces of this programme – whether you attend live or not. All calls are recorded as videos and available for replay immediately.  Students are encouraged to share insights and ask questions. Real, live interactive feedback on your story and your approach to the manuscript is incredibly valuable, and everyone is encouraged to attend these calls.

Louisa Deasey zoom calls

Need an example of a certain stage in the Hero’s Journey or a particular character archetype? There’s a guide for that. Want to write your focus sentence, your chapter breakdowns, or identify your midpoint reversal? There’s checklists, templates and cheatsheets for those, too. Every step of the way, you have examples broken down for you and plug-and-play templates for the tough stuff (like the synopsis – no writer likes those!). I’ve included some of my own examples from various drafts and broken down the principles of memoir and writing in detail, so you don’t need to worry that you’re missing anything in your process. The best thing? You can use these for years to come – they’re yours to keep!

Louisa Deasey zoom calls


Learn the framework that underpins this entire process and get a clear overview of what to expect, what pathway to take dependant on your circumstances, and how to succeed in this programme.

Louisa Deasey zoom calls


Clarity on the memoir genre – and what sells specifically in this category – is crucial. In Foundations for Success you’ll learn the what, why, how, when and where of memoir.  Includes What is Memoir, the Why for your Memoir, Map Your Memoir, When & Where to Write, as well as important templates, guides, exercises and checklists to use to set your deadline, clarify your motivation and set up a consistent writing practise.


Many memoir writers feel intimidated by the idea of writing a ‘book’, so this 30 day process will help you form a nourishing daily writing routine that has no big expectations except that you simply show up on the page each day. Some students have completed 50 000 words of their memoirs from this process alone!

Louisa Deasey zoom calls


The archetypal Hero’s Journey is explored in depth here, specifically to the memoir genre, so you can take it week by week and complete your draft as you understand new layers of the human growth experience. Each stage is explained via video class and with a comprehensive volume for you to keep, so you can use this process again and again in any of your future writing.

Louisa Deasey zoom calls


One of the most powerful aspects of writing memoir with this process is seeing events, characters, problems and aspects of the self as functions in a greater human story. These archetypes trainings delve further into the symbolic people and events revealed in personal stories, and the patterns and forms in which they might appear, so you can pay close attention to the specific details that are going to make your narrative richer and relatable.

Louisa Deasey zoom calls


Choosing the sequence in which to reveal your story is crucial to a compelling and page-turning narrative. These plotting masterclasses are here to give you an overview of the essential plot structure devices to use in a book-length narrative.

Louisa Deasey zoom calls


The simple truth is that most writers never become authors because they never make it past the messy middle of the manuscript writing process. This mindset masterclass will show you a clear-cut process to follow to walk yourself through the messy middle of the memoir writing process – so you can reach new levels of success and fulfilment. Not just with your memoir – but with any creative task!

Louisa Deasey zoom calls


How do you ensure your draft is as polished as you can get it before you start the submission process? Manuscript Finishing School walks you through Louisa’s six-stage process to revise your memoir as a professional editor would do. With clear video guidance, downloadable checklists and examples and a synopsis writing guide including a step-by-step template for you to follow, you’ll finish with a polished and revised draft and the know-how to put together the submission documents for your memoir.

Louisa Deasey zoom calls


In 7 separate bonus presentations and coaching replays you can learn a year ahead visioning and reflection ritual, explore deep dives into elements of the memoir process and explorations of questions about structure, writing about real people, seeing yourself as the ‘hero’ and more. Recorded during live iterations of the programme, you get to learn from others’ questions and experiences writing and revising their memoir.

Louisa Deasey zoom calls


When you complete your memoir draft and want to go through the traditional book publication submission process, it’s important to get an overview of what goes into a traditional book deal for published nonfiction books. This 5-class training walks you through exactly what and how going for a traditional book publishing deal for memoir works, and how to shift from the writing process to the mindset for sales and pitching in the publishing world.



The Art of Memoir curriculum is valued at $22 000 alone.

Instead, pay $5000 $4000 when you join today.

All prices in USD

This is a once-only offer.


ONE process with ONE outcome: Your memoir manuscript written to the high standards of traditional book publication.

Choose a payment plan that works best for you

  • Immediate access to the complete curriculum so you can log in and learn wherever you are in the world whenever you please! You retain two years’ access to the curriculum, which includes any updates.

  • 1:1 milestone call with Louisa when you meet your draft deadline within 6 months

  • 6 X Monthly Group Story Coaching Calls

  • Private Member Platform where you can ask questions inside the course as you implement the material.

  • Course 1: Introduction to the 3-Step Framework

  • Course 2: Foundations for Success

  • Course 3: Journaling for Memoir

  • Course 4: Your Hero’s Journey: 90 Day Memoir

  • Course 5: Character Archetypes in Memoir

  • Course 6: Memoir Plot – Diving Deeper

  • Course 7: The Messy Middle of Memoir

  • Course 8: Memoir Manuscript Finishing School

  • Course 9: Mindset, process & structure: Coaching Replays with Louisa

  • Course 10: The Art of the Book Deal Foundations

  • Immediate access to the complete curriculum so you can log in and learn wherever you are in the world whenever you please! You retain two years’ access to the curriculum, which includes any updates.

  • 1:1 milestone call with Louisa when you meet your draft deadline within 6 months

  • 6 X Monthly Group Story Coaching Calls

  • Private Member Platform where you can ask questions inside the course as you implement the material.

  • Course 1: Introduction to the 3-Step Framework

  • Course 2: Foundations for Success

  • Course 3: Journaling for Memoir

  • Course 4: Your Hero’s Journey: 90 Day Memoir

  • Course 5: Character Archetypes in Memoir

  • Course 6: Memoir Plot – Diving Deeper

  • Course 7: The Messy Middle of Memoir

  • Course 8: Memoir Manuscript Finishing School

  • Course 9: Mindset, process & structure: Coaching Replays with Louisa

  • Course 10: The Art of the Book Deal Foundations


  • A creative writing degree or MFA = $100 000+

  • Generative 12 week Zoom workshops with no curriculum, coaching or replays: $3000+

  • Developmental editors, critiques, feedback reports = $5000+

  • Private 1:1 Book Coaching for 6 months = $20, 000+

  • A ghostwriter = $80 000+

  • 50+ books on craft and every one-off workshop you can find = $10 000+

The Art of Memoir is designed to be the ONLY programme you need for the COMPLETE start-to-finish process to write and revise a memoir manuscript for the prestigious traditional publishing industry. 



Does this programme have a start and end date? How long do I have access?
Enrolment is only open for a limited time (indicated by the timer above this page.)
Once you join you receive IMMEDIATE access to the complete programme, an invitation to the monthly Q+A calls for 6 months, 2 years’ access to the member site & curriculum, your success form to ensure you can book your 1:1 call when needed, and the opportunity to extend your access to the coaching calls if you need.

How do you accept payment?
You can pay via credit or bank card or paypal in the secure checkout.

Are the calls recorded? What time are the live calls? Is there a numbers cap?
Yes, calls are recorded and students can pre-submit questions and watch the replays any time. The call schedule is currently 10am AEST Wednesdays (Tuesday pm CST), the first week of the month. The call schedule and forms are hosted within the member platform for you to access as soon as you join. Calls are small group coaching, and once we reach more than 8 members at a time we will add another call time so that everyone gets the attention they need.

What’s the difference between The Art of Memoir & The Book Deal Accelerator?
The Art of Memoir is specifically geared towards teaching you how to write and revise a complete, compelling, publication-standard manuscript. The Book Deal Accelerator is specifically geared towards the sales process you need to undergo to successfully pitch and sell your manuscript to an agent or publisher. The two programmes complement each other but if you’re a first time author and you have no manuscript or one that’s clearly not working, start with The Art of Memoir.

What’s involved in the deadline celebration incentive?
Louisa has found that having someone to celebrate when you reach your finished draft is crucial to feel a sense of accomplishment and perspective. It can also motivate you to keep going when consistency is difficult or you don’t have like-minded writers in your life! It’s great to be able to celebrate and debrief with someone who understands the process. You can also gain some fresh insights on ‘where to next?’ in your 1:1 call. This call IS dependent on you meeting a 6-month deadline for writing OR revising your draft as it needs to be booked within 6 months of your joining. When you reach this deadline you receive a link to fill in your milestone form so you can book your call.

Are there any refunds or guarantees?

No results are guaranteed and like everything in life, all results are ultimately up to you! There are strictly no refunds because of the enormous amount of digital material and content you access upon sign-up, so please be mindful when you choose to enrol. 


I engaged Louisa on a very complicated and technical book project. She not only delivered on the promised turnaround, she identified and noted a few issues that were beyond the scope of what I engaged her for. Issues that, once corrected, significantly improved the quality of the book. I’ve since engaged her for three further book projects. Thank you Louisa!
Kelly Exeter, CEO of Swish Publishing

I’ll never forget you simplifying my deadline for me when I was completely overwhelmed. Thanks to your brilliant plan, I got my first book to the publishers on time! 
Karina Machado, Hachette author & Who columnist

I really want to say thank you again for your fabulous guidance, reflecting on the year, doing your program was a major highlight… I’d highly recommend anyone to do your Memoir program, there is loads and loads of valuable content, from practical tools to broad stroke thinking…my relationship with my writing has transformed as a result, and I’ve been chipping away for 7 years!
Lani Theresa Rose, Writer


  • You’re working on a true story based on your lived experience…

  • You’ve started the draft or have five drafts OR you’re a complete beginner!

  • You’re ready to do the writing and just want to learn a clear, professional, proven process to structure your journey

  • You have an internet connection (this programme is all hosted online)

  • You’re interested in self-growth, the mindset of success, and writing the best story you can!

  • You’re not working on a fiction novel or prescriptive nonfiction (this is a narrative nonfiction programme)


Louisa Deasey is the real deal. She’ll save you time and offer solid lessons and inspiration in the memoir journey. The mindset techniques in her programs are fantastic, and I return to the lessons again and again. Writers would do well to chance upon your program sooner than later! I will never write a book again the way I did before, I’ll follow Louisa’s steps from the start…
Alice Lundy, writer

Louisa is one of those rare writers who is always researching and searching for a better way to do things… Louisa reviewed different assets for my writing course and her great eye for detail meant that she not only spotted gaps and inconsistencies, but also made lots of valuable suggestions for improvement.
Lindy Alexander, The Freelancer’s Year

I’m happy to report that I’ve completed my first draft!!! I’ve completed the 12 phases of the Hero’s Journey and the 30 day journaling which I LOVED!
Using the Hero Journey’s framework has been eye-opening and revealing. Thank you!!

Susana Frioni, speaker, writer & coach

Thank you for your encouragement, expertise and for pouring kerosene on my tiny aims. I finished my memoir in the first week, instead of the last week. Then, somehow, I reviewed all 20 chapters and reduced 1M+ words to a mere 285K. AND I have a hook, plot points outline/table, query and synopsis. I told my son how you changed my paradigm on what was possible and I will never forget it. Merci, Louisa!
Carolyn Barnabo, Writer

Thank you for your expertise. With other programs I’ve been a little left behind because I didn’t know the basics. I didn’t need to worry because you cover everything!
Kate Morell, Writer

Your course is such a gift. I’m learning so much about writing, story structure and most importantly about myself. I love the exploration of my story and am walking into further healing as I write. I have been inspired, stretched and challenged by your course. You truly are with us every step of the way – you’ve done an amazing job of making things clear for a newbie such as myself, I am being transformed from your hard work.
Kem Stickl, Writer

If i hadn’t rejigged a few of the chapters and thus, my chapter summaries, I don’t think the narrative would feel as cohesive as it feels now. And that’s all due to 90 Day Memoir! I’ve just received an email to say that my essay won the non-fiction category and will be published… thank you SO much for your feedback which helped me refine it.
Tash Agafonoff, Writer


  1. Choose the payment option that works for you and make payment via card in the secure checkout
  2. You’ll receive a confirmation email with your login to the member platform
  3. You’ll receive a welcome email very soon after making payment, with all you need to get started straight away!

If you have any questions about The Art of Memoir, email and I’ll be happy to help! 



If you’ve never experienced it before, publishing can seem like an enigma, the sort of industry that’s closed to all but insiders. Louisa knows traditional publishing, both as an author and from the back end where agents, editors and sales teams operate. She has a knack for coming up with new ways to ensure your manuscript gets in front of the right people.
Carrie Hutchinson, award-winning travel writer, ghostwriter & editor

Louisa can see possibilities for you that you can’t see because you’re too close to it all. 
Mary Adkins, HarperCollins author


Louisa Deasey is a twice-published memoir author and book coach for memoir authors determined to succeed in the high standards world of traditional book publishing.

After studying writing and editing academically, Louisa went on to carve out a successful career as a freelance journalist, publishing widely in Australian and international print and digital publications.

In 2010, Louisa’s first memoir LOVE & OTHER U-TURNS was published by Allen & Unwin and nominated for two awards. Louisa retrained in digital marketing and communications strategy and worked in higher education, until her second memoir, A LETTER FROM PARIS appeared. Getting the book deal for A LETTER FROM PARIS took 8 months from blog post to query to offer to contract in 2016, and in 2017 she wrote the draft. A LETTER FROM PARIS was published in 2018 in Australia and the United Kingdom, released as an audio book by Blackstone in 2019, and in the United States as paperback. In 2020, Indigo Books reprinted A LETTER FROM PARIS in Canada, and it hit the bestseller list.

Louisa is passionate about educating first-time authors about the ins and outs of book sales and publishing so they can reach success in this complex industry.

“The object isn’t to make art, it’s to be in that wonderful state which makes art inevitable.”

Robert Henri, American artist and teacher