The Art of the Book Deal
with Louisa Deasey

A high touch mastermind & mentorship for writers ready to become traditionally-published authors.

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The Art of the Book Deal with Louisa Deasey

An 8 month publishing mentorship, mastermind and educational programme for nonfiction writers ready to elevate their careers and take strategic leaps to landing a traditional publishing deal. 

You’ve drafted your manuscript or your book proposal. You’ve scaled that mountain.
You have a passion for writing, and a unique perspective to share. You’re not willing to ‘settle’ for self-publishing, but the high standards of traditional publishing mean you now face a new mountain: landing a book deal with a respected publisher. 

Navigating the traditional publishing world is an art, much like writing a book is an art, and they’re two separate things. Perhaps you’re reading all the book proposal books, or pitching from Writers & Artists marketplace, and getting nowhere. I landed my two book deals relatively quickly, considering I’m a complete unknown with no celebrity standing or literary connections. Something I found was that what works in getting your book published is never taught in academic studies or the complete opposite to what I was told.

If you’re determined to see your beautiful work of nonfiction traditionally published, I invite you to apply for my mentorship programme.

I’m living proof that you don’t need to be famous to get a book deal for the memoir or nonfiction you so passionately wish to see published across the world. But after studying writing and editing for years in academic courses and respected workshops, I was none-the-wiser to the sales side of pitching and positioning my work for a traditional book deal.

The Art of the Book Deal is the programme and high-touch mentorship I sought and couldn’t find.
I’m passionate about the timelessness and quality of traditional publishing, I love true stories and innovation in science, health, education, psychology, business, nonfiction… and self-publishing my books (or paying a vanity press to produce them) was never an option. 

If this sounds like you, too, I invite you to apply for my programme.

OVER A MILLION BOOKS ARE TRADITIONALLY-PUBLISHED EVERY SINGLE YEAR IN THE US ALONE…

Gone are the days when you could write in your garret and stay invisible until book signing day. The internet has made things louder than ever, yes, but it’s also brought a lot more opportunity to would-be-authors. You need to blend the advantages of the digital world with the care you have for your work and your story and turning that into something the world has never seen before.
This is art – understanding the opportunities of old and new publishing worlds and getting creative in your approach.
I can show you how to do this if you have the passion and the desire to succeed.

THE ART OF THE BOOK DEAL

Is an 8 month high-touch mentorship, mastermind and educational programme for nonfiction writers with drafted manuscripts or proposals. Your manuscript does NOT need to be perfect, or even finished, what’s more important is that you’re open to feedback, passionate about your book and determined to succeed.

This is a programme for the brave, the passionate, and those determined to sign a traditional book deal for their story. Is that you?

YOU DON’T HAVE TO DO IT ALONE!

Contacting publishers (or responding when they contact you), dealing with agents and editors, pitching your work, knowing how to position yourself effectively, connecting everything to this beautiful work you wish to sell, ensuring it gets the best treatment possible… none of this is taught in writing courses.
This is why I created The Art of the Book Deal.

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HERE’S WHAT WE DO TOGETHER IN THIS PROGRAMME

1: FIRST, WE’LL GET CLEAR ON THE GAPS IN YOUR PUBLISHING STRATEGY

Every single client receives a 90 minute 1:1 kick-off session where I’ll learn more about your book (and you!), to identify your first moves and overall strategy and point you to the material you most need to focus on in the initial stages of the programme.

2: NEXT, YOU’RE GOING TO START GETTING VISIBLE (with lots of support!)

Whether your project lends itself to a podcast, a feature essay or some other timely and relevant visibility strategy, this is how we position your work so that it’s seen by the right people at the right time and in the right way. This is the missing piece in all writing programmes I’ve ever done, and why you receive high-touch mentorship and support around digital marketing and media.

3: AT THE SAME TIME, WE’RE GOING TO POLISH AND POSITION YOUR BOOK’S ‘SALES DOCUMENTS’

Your query letter, your synopsis, your book proposal, sample chapters and more get expert editorial feedback and support through every step of the process. Each document must connect to your overall strategy and is exactly why you need a manuscript or proposal draft to join this programme.

APPLY HERE

3 STEPS – RESULTS THAT COULD CHANGE YOUR LIFE

A book deal is a big deal. You don’t have to navigate the process alone! 

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CLIENT TESTIMONIALS

Louisa can see possibilities for you that you can’t see because you’re too close to it all. She incorporates book publicity and author know-how with online marketing which is a really unique combination. The whole plan was so brilliant. Louisa came up with a GENIUS marketing strategy to promote my upcoming book launch and online business both at the same time.
Mary Adkins, HarperCollins author

I have known Louisa for 18 years. She is an amazing writer and interviewer, uncannily perceptive with a gift for nuanced observation. That, blended with her media and publishing industry savviness, makes her formidable.
Mystic Medusa, author & online entrepreneur

If you’ve never experienced it before, publishing can seem like an enigma, the sort of industry that’s closed to all but insiders. Louisa knows traditional publishing, both as an author and from the back end where agents, editors and sales teams operate. She has a knack for coming up with new ways to ensure your manuscript gets in front of the right people.
Carrie Hutchinson, award-winning travel writer, ghostwriter & editor

Louisa was a fabulous editorial support, and she’s direct and coherent in the advice she offers which has been honed by her years of experience….
Eleanor Jackson, poet, author, board chair of Peril magazine & the Stella prize for women writers

APPLY FOR THE ART OF THE BOOK DEAL HERE

WHAT’S INCLUDED INSIDE THE ART OF THE BOOK DEAL WITH LOUISA DEASEY
Louisa Deasey zoom calls

1:1 EDITORIAL SUPPORT & MENTORSHIP FROM LOUISA DEASEY

I know how important personal attention and editorial feedback is to accelerate your progress. This is why every single client receives feedback on submission documents, 1:1 deep-dive strategy calls, editorial support (with written and recorded feedback) to ensure every single thing you send out to the publishing world has the best chance of success – and you get to learn so much throughout this process.

Louisa Deasey zoom calls

THE BOOK DEAL ACCELERATOR DIGITAL PROGRAMME

With a world-class curriculum spanning the behind-the-scenes nonfiction sales, publishing, digital marketing and mindset strategy to sell your book to a nonfiction publisher or agent, you don’t need to worry about when to do what or research anything on your own. And the program is pre-recorded and hosted in a private membership site, so you can log in and learn anytime your heart desires. This programme is the culmination of twenty years selling books and stories to publishers and international media, and if you have questions about any of the material you can ask in our group coaching calls.

Louisa Deasey zoom calls

EDITORIAL FEEDBACK & REVIEWS OF YOUR WORK

Expert feedback is so important! That’s why every single one of my private clients can submit 2-3 pieces every single month for written and/or recorded feedback. Whether it’s your website, a feature essay, your proposal assets or some feedback you’ve received from an agent or publisher, this is where the ‘high touch’ element of this programme comes into play.

Louisa Deasey zoom calls

GUEST EXPERTS IN NONFICTION PUBLISHING

Authors, ghostwriters, editors, publishers and agents. These are the people who matter to your publishing career – and this is why I’ll be hosting a few select guest ‘members only’ calls where you get the opportunity to connect with nonfiction experts (other than me!) who can inspire, inform and encourage you in this journey. These calls will always be recorded, so that if you can’t make the live event you can listen and learn afterwards.

Louisa Deasey zoom calls

MEMBERS ONLY CALLS

It’s so important to find like-minded friends in this writing and publishing journey. So the programme is structured with monthly group Zoom calls (replays available), as well as an unstructured and unrecorded celebration and mastermind chat at the end of every month. We grow in community and relationships are everything in life.

THE ART OF THE BOOK DEAL IS AN 8 MONTH MASTERMIND
  • 4 X 60 minute laser coaching sessions with Louisa

  • Book Deal Accelerator digital program

  • 20 Pages of feedback on your book deal assets

  • Templates, trainings, checklists, video downloads and more

  • Voxer access with Louisa

  • Surprise gift

Your investment: 
$10, 000 USD
A monthly payment plan is available upon request.

ARE YOU READY TO ELEVATE YOUR PUBLISHING CAREER? APPLY HERE

CLIENT TESTIMONIALS

I engaged Louisa on a very complicated and technical book project. She not only delivered on the promised turnaround, she identified and noted a few issues that were beyond the scope of what I engaged her for. Issues that, once corrected, significantly improved the quality of the book. I’ve since engaged her for three further book projects. Thank you Louisa!
Kelly Exeter, CEO of Swish Publishing

Louisa is not only a great writer, she really understands all the other aspects of online business (the big important things as well as the subtle nuances a lot of people miss!) and incorporates that into her work too. So you get way more than “just good copy!”
Nina Christian, CEO of award-winning marketing company Braveda

I wouldn’t be here if it weren’t for your expert guidance at the very start of my journey. Thank you so much Louisa
Anita East, cosmetician & bestselling author of Beautiful Unique Faces

Thanks to your word wizardry and press material, I’ve just been invited to give a TedX talk! Love your work, Louisa.
Annalise Jennings, award-winning thought leader & CEO of Dynamic Exchange

I’ll never forget you simplifying my deadline for me when I was completely overwhelmed. Thanks to your brilliant plan, I got my first book to the publishers on time! 
Karina Machado, Hachette author & Who columnist

I really want to say thank you again for your fabulous guidance, reflecting on the year, doing your program was a major highlight… I’d highly recommend anyone to do your 90 Day Memoir program, there is loads and loads of valuable conetnt, from practical tools to broad stroke thinking…my relationship with my writing has transformed as a result, and I’ve been chipping away for 7 years!
Lani Theresa Rose, Writer

In the year she spent working for us, Louisa increased followings on our social media channels by 500%, and wrote such engaging marketing emails to promote our events that of the 50+ events we held that year, almost all were booked to capacity! Louisa also gained TV and print media coverage for our academics and experts in the Faculty and coached them expertly before each appearance. Louisa is an incredibly fast writer and quick to absorb the ‘story’ in an event, often scripting speeches for academics at the last minute and live-tweeting from events on obscure topics to increase engagement.
Philippa Knack, Events Manager, Melbourne School of Design

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IS THIS YOU?

  • You’ve written a nonfiction manuscript that you want to get traditionally published (memoir, self-help, how-to, health…)

  • You’re willing to get visible and use your real name online (this is essential)

  • You’re ready to take action, committed and coachable

  • You’re an implementer and ready to take action (I’m the catalyst, but you need to do the work!)

  • You’re in a good place to commit to at least 3 hours a week for the next 3 months on this strategy

  • You’re a passionate, creative go-getter with dreams and visions you can’t wait to share – you just need the strategy, guidance and support to get there.

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CLIENT TESTIMONIALS

Louisa Deasey is the real deal. She’ll save you time and offer solid lessons and inspiration in the memoir journey. The mindset techniques in her programs are fantastic, and I return to the lessons again and again. Writers would do well to chance upon your program sooner than later! I will never write a book again the way I did before, I’ll follow Louisa’s steps from the start…
Alice Lundy, writer

Louisa is one of those rare writers who is always researching and searching for a better way to do things – her passion for creating online offers that convert is second to none! Louisa reviewed different assets for my online course business and her great eye for detail meant that she not only spotted gaps and inconsistencies, but also made lots of valuable suggestions for improvement.
Lindy Alexander, The Freelancer’s Year

I’m happy to report that I’ve completed my first draft!!! I’ve completed the 12 phases of the Hero’s Journey and the 30 day journaling which I LOVED!
Using the Hero Journey’s framework has been eye-opening and revealing. Thank you!!

Susana Frioni, speaker, writer & coach

Thank you for your encouragement, expertise and for pouring kerosene on my tiny aims. I finished my memoir in the first week, instead of the last week. Then, somehow, I reviewed all 20 chapters and reduced 1M+ words to a mere 285K. AND I have a hook, plot points outline/table, query and synopsis. I told my son how you changed my paradigm on what was possible and I will never forget it. Merci, Louisa!
Carolyn Barnabo, Writer

Thank you for your expertise. With other programs I’ve been a little left behind because I didn’t know the basics. I didn’t need to worry because you cover everything!
Kate Morell, Writer

Your course is such a gift. I’m learning so much about writing, story structure and most importantly about myself. I love the exploration of my story and am walking into further healing as I write. I have been inspired, stretched and challenged by your course. You truly are with us every step of the way – you’ve done an amazing job of making things clear for a newbie such as myself, I am being transformed from your hard work.
Kem Stickl, Writer

If i hadn’t rejigged a few of the chapters and thus, my chapter summaries, I don’t think the narrative would feel as cohesive as it feels now. And that’s all due to 90 Day Memoir! I’ve just received an email to say that my essay won the non-fiction category and will be published… thank you SO much for your feedback which helped me refine it.
Tash Agafonoff, Writer

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If you have a question that’s not answered here, please submit your application for The Art of the Book Deal and all accepted applicants will be invited to to and fro over email or audio message. There is no obligation to join this programme if your application is accepted.

LOUISA DEASEY IS AN AUTHOR, EDUCATOR AND WRITING MENTOR

Louisa Deasey studied Professional Writing & Editing at Royal Melbourne Institute of Technology followed by a Copywriting intensive at the University of Melbourne. Soon after graduation, Louisa started writing health, business and psychology features for major magazines and newspapers including The Age, The Australian, The Sydney Morning Herald, Elle, Vogue, Cosmopolitan and many more, becoming one of the most successful lifestyle journalists in Australia. Her first book was published by Allen & Unwin and nominated for two awards, and her second book, published by Scribe, has been a bestseller on multiple continents and released as an audio production from Blackstone.
In 20+ years in major print and online media, Louisa’s work has spanned media consulting, book, newspaper and magazine editing, and digital marketing strategy for major media organisations.  Louisa combines writing, media, publishing and journalism expertise with a passion for the digital world and loves the smell of books.

“The object isn’t to make art, it’s to be in that wonderful state which makes art inevitable.”

Robert Henri, American artist and teacher